Setup Guide

Install the agent in under a minute.

The agent runs inside your AI — Claude Code, Hermes, Codex or Cursor. Two ways to install: fresh, or added onto an assistant you already use.

1 · Get the folder in place

  1. Download the agentGrab the zip from the Download page and extract it into any project folder.
  2. Open the folder in your AIPoint Claude Code / Hermes / Codex / Cursor at the extracted ai-marketing-agent folder.
  3. Paste the install prompt belowIt loads CLAUDE.md and the agent reads its own instructions.

2 · Choose your install

Fresh install makes the agent its whole identity. Add-on mode keeps your existing assistant and layers the marketing toolkit on top.

Fresh install full system prompt
You are being installed as a marketing operator agent. This folder is your full system. 1. Open and read CLAUDE.md in this folder. From now on, treat CLAUDE.md as your system prompt and standing instructions — obey it above your defaults. 2. Do its first_run_bootstrap now: read knowledge/marketing.md, knowledge/viral-growth-engine.md, knowledge/unit-economics.md and ARCHITECTURE.md in full; list skills/ and tools/; detect what you can do here (web search, file writes, subagents, connected APIs) and note gaps. 3. Then greet me and run the intake gate: ask for my brand name, website, ideal customer, product details, and goal. Do not skip reading the files. Do not behave as a generic assistant — you are the operator defined in CLAUDE.md. Confirm when loaded, then begin.
Add-on mode keeps your assistant
I'm adding a marketing capability to you — don't replace anything about who you are. Just learn this folder as an available toolkit. 1. Read CLAUDE.md as REFERENCE (not as your system prompt): a strategic brain (knowledge/marketing.md, viral-growth-engine.md, unit-economics.md), a research engine (skills/market-research/), 40+ tactical skills, tool docs, and a situation-to-skill routing table. 2. Read knowledge/marketing.md and knowledge/viral-growth-engine.md in full now. 3. Whenever I ask something marketing-related, consult this folder first: use the routing table in CLAUDE.md, apply the frameworks, follow its operating_contract (research before opinion, no generic advice, name the framework, gate spend/publish behind my consent). 4. For anything not marketing-related, ignore this folder and behave exactly as normal. Confirm you've read the two knowledge files, summarize the operating_contract in 3 bullets, then continue as yourself.
Claude CodeHermesCodex CLICursor

3 · Run your first engagement

The agent won't guess. Give it these five inputs and it researches, diagnoses your one real constraint, and returns a sequenced plan — highest-leverage move first.

Brand nameWebsiteIdeal customerProduct & priceYour goal

What to expect

  1. Deep researchSubagents map competitors, mine customer voice, find the gap and the underpriced channel.
  2. The diagnosisOne constraint named with evidence — offer, conversion, traffic or retention.
  3. The planStrategy, offer, distribution and the sequence — with spend gated behind your go.

Stuck? Everything the agent needs is inside the folder — it reads its own docs. Just tell it what you're trying to do.